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  • Writer's pictureDS&P Digital Marketing Agency

The Rise of Immersive Art

If you’re looking to activate all your senses during a museum exhibit, you are not alone. Immersive art experiences have exploded in recent years, allowing us to engage our sight, touch, and sometimes even smell. These attractions are taking the traditional experience and completely transforming them with the use of innovative new media such as AR, MR and VR. These technologies allow artists to create surroundings that suck the viewer into their worlds and make them feel like they’re a part of artwork.

Interested in not only looking at painting but being a part of a fantastic journey? Here are just a few immersive art experiences you can check out:

Artechouse first launched in 2017 in Washington, D.C. and now has venues in Miami and NYC. Their space merges art, science and technology to stimulate the senses, with guests encouraged to interact with the exhibits.Their 2021 programming included an interactive exhibit created in collaboration with Vince Fraser, a London-based Afro-surrealist visual artist and illustrator. In D.C., Artechouse put on its fourth annual cherry blossom-inspired installation, Renewal 2121. Alongside the immersive art spaces, Artechouse features an extended reality (XR) mobile app.

Wisdome LA, billed as the world’s first fully immersive entertainment art park, covers more than 35,000 square feet and comprises five enormous domes containing a sensory subjective experience where visitors participate in the immersive narrative. The domes, which were showcased at Burning Man and Coachella, include 360-degree projection mapping.

Otherworld is an immersive art installation in Columbus, Ohio. Spread across 32,000 square feet, Otherworld boasts 40 scenes brimming with large-scale art, mixed reality (MR) playgrounds, puzzles and secret passageways. The art experience encourages visitors to explore and interact with a ‘surreal world of science fiction and fantasy’.

Van Gogh: The Immersive Experience, not to be confused with Immersive Van Gogh, takes visitors on a journey through the world of Van Gogh. The attraction explores his life, work and secrets through cutting-edge 360-degree digital projections, a VR experience and an atmospheric light and sound show. ‘A Day in the Life of the Artist in Arles, France’ is an additional experience where visitors take a virtual walk with Van Gogh to explore the countryside.

The immersive art trend shows no signs of slowing down and neither does the use of extended realities such as AR, MR and VR. Find out how you can use these innovative technologies to transform your business by contacting us today!


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