It's known that 67% of buyer's journeys start with search. If you have any kind of online presence, you're probably in a constant rush to stay up to date on all the newest updates and tweaks from Google. If you're not, however, perhaps you should reconsider. Potential buyer's reliance on search engines can be very beneficial for a local business – especially “claimed” local businesses. Because claimed businesses send strong signals to Google that they are active, cared-for

Why would Mark Zuckerberg risk biting the hand that feeds him? And how can your business prepare for the changes. For several years now, the increase on advertising dollars and business profile relevance on social media, specially on Facebook and Instagram, was very difficult to ignore. Both social media platforms are owned by the same company and historically they have mirrored each other on business strategies. The reason for their popularity amongst the marketing circles

Last week we provided an introduction to what SEO means and it's potential for you business. Today we will look at specific strategies that will help you elevate your search ranking on Google and other search engines. There are several ways to increase your ranking for the services you offer. 1) The first step is to do keyword research. We will look at the monthly traffic in your target area for specific services or keywords you would like to target. This give us an idea on

Every day, dozens, if not hundreds of potential clients go to a search engine to try to find you. These are clients, business contacts, and possible income sources that are ready to make commitments with companies who are easily and readily available on Google, Bing, Yahoo and all other search engines. These clients can be on a mobile device ready to make financial commitments, but if you're not in the first page or first couple of pages on search results, these clients will

Developing a mobile app as a business is only the beginning of a long and rewarding process that can eventually lead to increasing your revenue and establishing loyalty with your existing customers. After you have developed your app, however, it is acutely important to keep your eye on certain metrics which will gauge and substantiate the amount of success your mobile app is experiencing. Metrics will tell you how many people not only downloaded the app, but it will provide i